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Every transformative idea starts with a vision. At IT’S SPOTLIGHT, two founders saw the potential to redefine India’s DOOH landscape by blending technology, creativity, and data intelligence. They are building more than a media company—they’re creating a smarter ecosystem where every screen offers a measurable brand experience.

Visionaries Behind

A Shared Vision

We Build Intelligent
Brand Experiences

Traditional outdoor advertising has long relied on visibility alone. Our founders believed brands deserved more—greater intelligence, measurable outcomes, and meaningful audience engagement.
With this belief, IT’S SPOTLIGHT was created to bridge the gap between physical media and digital innovation, empowering businesses with AI-powered DOOH solutions that deliver real business impact.

Meet the People Driving the Vision

With an academic background in Data Analytics from Imperial College London, Sanya Jindal brings analytical expertise and strategic thinking to the evolving world of digital media. Drawing from her experience within the Homeland Group, she has played a key role in strengthening partnerships, driving operational excellence, and enabling business growth across landmark developments. At IT'S SPOTLIGHT, she leads data intelligence, audience analytics, and AI-powered innovation, ensuring every campaign is backed by technology, measurable insights, and smarter decision-making.

Sanya Jindal

Founder & Director

Virkaran Singh founded IT'S SPOTLIGHT with a vision to transform outdoor advertising into an intelligent, performance-driven media platform. With a passion for design, storytelling, and innovation, he believes successful advertising should inspire audiences while delivering measurable business outcomes. Today, he leads the company's strategic growth, creative direction, and technology-driven media solutions, building a next-generation DOOH network powered by data automation, and impactful storytelling.

Virkaran Singh

Founder & Director

A Message from the Founders

“Our vision has always been to make outdoor advertising smarter, more measurable, and more meaningful. By combining premium locations with intelligent technology, we’re building a platform that helps brands create lasting impact while setting new standards for the future of DOOH.”