We Build Intelligent
Brand Experiences
IT’S SPOTLIGHT is a next-generation Digital Out-of-Home (DOOH) media company redefining how brands connect with audiences in physical spaces. We combine premium high-footfall locations with AI-powered screen technology to deliver advertising that is intelligent, interactive and measurable. From mall facades to interior digital networks, we transform everyday environments into powerful brand engagement ecosystems.
IT’S SPOTLIGHT was launched with a bold vision — to replace static outdoor advertising with smart, data-driven digital media. Our flagship deployment at CP.67 Mall, Mohali, one of Punjab’s highest-footfall destinations, marked the beginning of a smarter DOOH network. By integrating high-definition digital screens with advanced analytics and real-time scheduling, we created a platform where brands don’t just appear — they perform.
Following our successful debut at CP.67 Mall, Mohali, we are accelerating our footprint across India’s key metros:
Mumbai, Pune, Chennai, Bangalore, Hyderabad – strategically targeting premium malls, transit zones and commercial hubs.
Our Pan India rollout connects brands with millions daily, enabling synchronized, data-driven campaigns that adapt locally for maximum relevance and engagement. This expansion positions Its Spotlight as a leader in scalable, AI-powered DOOH across India’s fastest-growing urban centers.
Our company officially
launched in 2025
Our company officially launched in 2025, marking the beginning of our journey in the digital signage industry. From day one, we have been committed to driving innovation and delivering ROI driven solutions that transform outdoor advertising. This milestone set the foundation for rapid growth and positioned us as a rising force in the market.
Sanya Jindal, with a strong foundation in Data Analytics from Imperial College London, brings analytical depth and modern business intelligence to real estate and digital media.
Coming from the legacy of Homeland Group, she has played a key role in strengthening strategic partnerships and driving operational growth across landmark developments.
At It’s Spotlight, Sanya leads interactive technology, data systems and AI-driven innovation, powering audience analytics and intelligent DOOH solutions that set the platform apart.
Virkaran Singh began his journey with a strong passion for design, storytelling and innovation. Over time, he developed a clear vision — advertising should not only inspire, but also deliver measurable business results.
Driven to rethink how technology and media intersect, he founded It’s Spotlight as a tech-powered DOOH platform that leverages data, AI and intelligent media planning. Under his leadership, the company is building a smarter, performance-focused outdoor advertising ecosystem that blends creativity, accountability and real impact.
From retail stores and malls to airports and offices, your space has the power to communicate, connect and convert. With our smart digital signage solutions, we turn everyday environments into innovative storytelling platforms that captivate audiences in real-time.
Beyond screens, we create immersive brand activations, concerts and experiential campaigns that convert footfall into meaningful engagement.
From mall facades to interior digital networks, our screens are positioned in high-footfall environments designed for maximum visibility and brand recall.
Strategically deployed across high-footfall retail and commercial destinations, ensuring consistent reach among affluent, high-intent audiences.
