1. Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
- Contact us for services or inquiries
- Register on our platform
- Subscribe to newsletters or marketing
- Participate in surveys or promotions
- Apply for jobs
Types of Information
- Contact details (name, email, phone, address)
- Business information (industry, goals, budget)
- Account details (username, password)
- Payment details (processed securely via third parties)
- Communication preferences
2. DOOH Display Data
Our digital advertising screens may collect anonymized data such as:
- Demographics (age range, gender, where applicable)
- Engagement data (QR scans, interaction time)
- Foot traffic patterns (aggregated)
- Environmental data (time, weather, location context)
3. Automatically Collected Data
- Device details (IP, browser, OS)
- Usage behavior (pages, clicks, time spent)
- General location (city/region)
- Technical logs
4. Third-Party Information
We may receive data from:
- Business partners
- Public databases
- Social media platforms
- Analytics providers
5. How We Use Your Information
Service Delivery
- Manage advertising campaigns
- Operate our platform
- Process payments
- Provide support
AI Optimization
- Real-time content adjustment
- Performance prediction
- Automated scheduling
- Audience insights
Business Operations
- Improve services and technology
- Analyze trends
- Meet legal requirements
Marketing
- Send updates and promotions
- Conduct surveys
- Maintain customer relationships
6. Information Sharing
We may share data with:
- Technology providers
- Payment processors
- Media/venue partners
- Marketing agencies
We may also share data:
- During business transfers
- When legally required
- To prevent fraud or harm
7. Data Protection
We use strong security measures:
Technical
- Encryption (SSL/TLS)
- Secure access controls
- Network monitoring
- Regular backups
Administrative
- Staff training
- Confidentiality agreements
- Limited access controls
Physical
- Secure facilities
- Protected hardware
- Safe DOOH installations
8. AI and Data Practices
We use AI to:
- Analyze audience behavior
- Optimize campaigns
- Generate insights
We ensure:
- Transparency
- Bias control
- Human oversight
- Privacy-first design
9. Cookies
We use cookies for:
- Website functionality
- Performance tracking
- User preferences
- Advertising
You can control cookies via browser settings.
10. Your Rights
You can:
- Access your data
- Update or correct data
- Request deletion
- Restrict or object to processing
- Opt out of marketing
We respond within 30 days.
11. Data Retention
We keep data as needed for:
- Service delivery
- Legal compliance
- Business records
Typical retention:
- Accounts: up to 3 years
- Marketing: up to 5 years
- Transactions: 7 years
- Analytics: anonymized, may be retained longer
12. International Transfers
Your data may be processed in India with proper safeguards.
13. Children’s Privacy
We do not collect data from children under 13.
14. Policy Updates
We may update this policy. Continued use means acceptance.
15. Contact Information
It’s Spotlight
CP.67 Mall, Mohali, Punjab, India
Email: privacy@itsspotlight.com
Phone: +91 70830 70830
Data Protection Officer: dpo@itsspotlight.com
