"Our sales increased by 30% after implementing their digital signage solutions. The engagement from our customers has never been better!"
It’s Spotlight is revolutionizing outdoor advertising by blending technology, creativity, and data intelligence. We made our industry debut by taking over CP.67 Mall, launching AI-powered DOOH screens that adapt in real time to audience behavior, delivering highly targeted, engaging, and measurable brand experiences that maximize impact and ROI.
Our vision is to redefine India’s urban advertising landscape by offering interactive, measurable, and impactful campaigns that strongly resonate with Gen Z and Millennials. Through the seamless integration of augmented reality, predictive analytics, and real-time content optimization, we deliver advertising experiences that are personalized, compelling, and ROI-focused.
Spotlight is committed to driving innovation while setting new standards for meaningful brand-to-consumer engagement.
Mumbai, Pune, Chennai, Bangalore, Hyderabad - strategically targeting premium malls, transit zones, and commercial hubs.
Our Pan India rollout connects brands with millions daily, enabling synchronized, data-driven campaigns that adapt locally for maximum relevance and engagement. This expansion positions Its Spotlight as a leader in scalable, AI-powered DOOH across India's fastest-growing urban centers.
2025
Our company officially launched in 2025
CP.67 Mall is Punjab's highest footfall mall, redefining the region's shopping and lifestyle experience.
CP.67 Mall, Punjab's highest footfall mall
Meet the visionary who started it all.
Founder & CEO
Virkaran Singh began his creative journey at a young age, driven by a passion for design and storytelling. Over the years, he evolved into a leader who believes that ideas must not only inspire but also deliver real, measurable impact.
Fuelled by the desire to do something innovative and different, Virkaran set out to reimagine how technology and advertising converge. His vision was to build a platform where creativity meets intelligence, where every campaign is not just a display but an opportunity for brands to track, measure, and maximize their return on investment.
With this conviction, he founded It’s Spotlight, a tech-powered DOOH platform designed to leverage data, AI, and IoT in new ways. Under his leadership, It’s Spotlight is pioneering a smarter approach to advertising, one that delivers innovation, accountability, and lasting connections.
Our digital signage solutions are designed to captivate your audience and enhance your brand's visibility. Whether it's for advertising, information, or entertainment, we provide the perfect digital display solutions tailored to your needs.
Enhance communication with real-time content updates.
Boost customer engagement with interactive displays.
"Our sales increased by 30% after implementing their digital signage solutions. The engagement from our customers has never been better!"
"Our sales increased by 30% after implementing their digital signage solutions. The engagement from our customers has never been better!"
