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About Us

Advertisement Now More Efficient with It’s Spotlight

It’s Spotlight is revolutionizing outdoor advertising by blending technology, creativity, and data intelligence. We made our industry debut by taking over CP.67 Mall, launching AI-powered DOOH screens that adapt in real time to audience behavior, delivering highly targeted, engaging, and measurable brand experiences that maximize impact and ROI.
Our vision is to redefine India’s urban advertising landscape by offering interactive, measurable, and impactful campaigns that strongly resonate with Gen Z and Millennials. Through the seamless integration of augmented reality, predictive analytics, and real-time content optimization, we deliver advertising experiences that are personalized, compelling, and ROI-focused.
Spotlight is committed to driving innovation while setting new standards for meaningful brand-to-consumer engagement.
Scaling the Future of DOOH
Following our successful debut at CP.67 Mall, Mohali, we are accelerating our footprint across India's key metros:

Mumbai, Pune, Chennai, Bangalore, Hyderabad - strategically targeting premium malls, transit zones, and commercial hubs.

Our Pan India rollout connects brands with millions daily, enabling synchronized, data-driven campaigns that adapt locally for maximum relevance and engagement. This expansion positions Its Spotlight as a leader in scalable, AI-powered DOOH across India's fastest-growing urban centers.

2025

Our company officially launched in 2025

Our company officially launched in 2025, marking the beginning of our journey in the digital signage industry. From day one, we have been committed to driving innovation and delivering ROI driven solutions that transform outdoor advertising.
This milestone set the foundation for rapid growth and positioned us as a rising force in the market.
Timeline

Projects

Explore our stunning digital signage installations and projects.

CP.67 Mall, Punjab's highest footfall mall

CP.67 Mall, Punjab's highest footfall mall

Coming Soon

Coming Soon

Coming Soon

Our Founder

Team Member

Virkaran Singh

Founder

Virkaran Singh began his creative journey at a young age, driven by a passion for design and storytelling. Over the years, he evolved into a leader who believes that ideas must not only inspire but also deliver real, measurable impact.

Fuelled by the desire to do something innovative and different, Virkaran set out to reimagine how technology and advertising converge. His vision was to build a platform where creativity meets intelligence, where every campaign is not just a display but an opportunity for brands to track, measure, and maximize their return on investment.

With this conviction, he founded It’s Spotlight, a tech-powered DOOH platform designed to leverage data, AI, and IoT in new ways. Under his leadership, It’s Spotlight is pioneering a smarter approach to advertising, one that delivers innovation, accountability, and lasting connections.

Digital Signage
Reimagine Every Space with Smart Displays

From retail stores and malls to airports and offices, your space has the power to communicate, connect, and convert. With our smart digital signage solutions, we turn everyday environments into innovative storytelling platforms that captivate audiences in real-time.

Service

"Our sales increased by 30% after implementing their digital signage solutions. The engagement from our customers has never been better!"

Portrait of John Doe
John Doe
Marketing Director, ABC Corp

"Our sales increased by 30% after implementing their digital signage solutions. The engagement from our customers has never been better!"

Portrait of John Doe
Jane Doe
CEO, ABC Corp

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