1. Information We Collect

    Information You Provide to Us

    We collect information you voluntarily provide when you:

    • Contact us for advertising services or inquiries
    • Register for an account on our platform
    • Subscribe to our newsletters or marketing communications
    • Participate in surveys, contests, or promotional activities
    • Apply for employment opportunities

    This information may include:

    • Contact Information: Name, email address, phone number, company name, physical address
    • Business Information: Industry type, marketing objectives, budget preferences
    • Account Information: Username, password, account preferences
    • Payment Information: Credit card details, billing address (processed securely by third-party payment processors)
    • Communication Preferences: Newsletter subscriptions, notification settings

    Information Collected Through DOOH Displays

    Our AI-powered digital advertising displays may collect anonymized audience data including:

    • Demographic Information: Age range, gender (when technologically feasible and legally compliant)
    • Engagement Metrics: Dwell time, interaction rates with QR codes or interactive elements
    • Movement Patterns: Foot traffic data in public areas (anonymized and aggregated)
    • Environmental Data: Time of day, weather conditions, location context

    Automatically Collected Information

    When you use our website or interact with our digital displays, we automatically collect:

    • Device Information: IP address, browser type, operating system, device identifiers
    • Usage Data: Pages viewed, time spent on site, click patterns, referral sources
    • Location Data: General geographic location (city/region level)
    • Technical Data: Screen resolution, network information, error logs

    Information from Third Parties

    We may receive information from:

    • Business Partners: Media agencies, technology providers, venue partners
    • Public Databases: Demographic and market research data
    • Social Media Platforms: When you interact with our social media content
    • Analytics Providers: Website performance and user behavior insights

  2. How We Use Your Information

    We use your information for legitimate business purposes including:

    Service Delivery

    • Providing digital advertising services and campaign management
    • Operating and maintaining our DOOH network
    • Processing payments and managing billing
    • Customizing advertising content for target audiences
    • Delivering customer support and technical assistance

    AI-Powered Optimization

    • Real-time content adaptation based on audience behavior
    • Predictive analytics for campaign performance optimization
    • Automated scheduling and content rotation
    • Audience insights generation for improved targeting

    Business Operations

    • Analyzing market trends and advertising effectiveness
    • Developing new products and services
    • Improving our technology and user experience
    • Conducting research and analytics for business insights
    • Complying with legal obligations and industry standards

    Marketing and Communications

    • Sending newsletters, updates, and promotional materials
    • Notifying you about new services or features
    • Conducting surveys and collecting feedback
    • Maintaining customer relationships and engagement

  3. Information Sharing and Disclosure

    We may share your information in the following circumstances:

    Service Providers and Partners

    • Technology Vendors: Cloud hosting, data analytics, and software providers
    • Payment Processors: Secure transaction processing services
    • Media Partners: Venue owners, mall operators, and property managers
    • Marketing Agencies: Authorized advertising agencies acting on your behalf

    Business Transfers

    Information may be transferred in connection with mergers, acquisitions, or asset sales, subject to confidentiality obligations.

    Legal Requirements

    We may disclose information when required by law, court order, or to:

    • Comply with legal processes and government requests
    • Protect our rights, property, and safety
    • Prevent fraud, abuse, or illegal activities
    • Respond to emergency situations

    Aggregated and Anonymized Data

    We may share anonymized, aggregated data that cannot identify individual users for industry research, market analysis, and business development purposes.

  4. Data Protection and Security

    We implement comprehensive security measures to protect your information:

    Technical Safeguards

    • Encryption: All data transmissions use industry-standard SSL/TLS encryption
    • Access Controls: Multi-factor authentication and role-based access systems
    • Network Security: Firewalls, intrusion detection, and monitoring systems
    • Data Backup: Regular backups with disaster recovery procedures

    Administrative Safeguards

    • Employee Training: Regular privacy and security training for all staff
    • Confidentiality Agreements: All employees and contractors sign confidentiality agreements
    • Access Limitations: Strict need-to-know basis for accessing personal information
    • Incident Response: Established procedures for security breach notification and response

    Physical Safeguards

    • Facility Security: Secure facilities with controlled access and surveillance
    • Equipment Protection: Secure storage and disposal of hardware and media
    • Display Security: Physical security measures for DOOH installations

  5. AI and Predictive Analytics

    Transparency in AI Usage

    Our AI-powered systems use machine learning algorithms to:

    • Analyze audience patterns and preferences
    • Optimize content delivery and timing
    • Predict campaign performance and effectiveness
    • Generate insights for advertising strategy improvement

    Ethical AI Practices

    We are committed to responsible AI usage by:

    • Bias Mitigation: Regular testing and adjustment of algorithms to prevent discriminatory outcomes
    • Transparency: Clear communication about AI-driven decision-making processes
    • Human Oversight: Human review of AI recommendations and automated decisions
    • Privacy by Design: Building privacy protections into AI systems from inception

    Data Minimization

    AI processing is limited to:

    • Anonymized and aggregated data whenever possible
    • Specific data necessary for legitimate business purposes
    • Data retention periods aligned with business needs and legal requirements

  6. Cookies and Tracking Technologies

    Types of Cookies We Use

    • Strictly Necessary: Essential for website functionality and security
    • Performance: Analytics to improve website performance and user experience
    • Functionality: Remember your preferences and settings
    • Advertising: Deliver relevant advertisements and measure campaign effectiveness

    Your Cookie Choices

    You can manage cookie preferences through:

    • Browser settings to block or delete cookies
    • Our cookie preference center (where available)
    • Opt-out tools provided by advertising networks
    • Device settings for mobile app tracking

    Third-Party Tracking

    We may use third-party analytics and advertising services that collect information through cookies and similar technologies. These services have their own privacy policies governing their data practices.

  7. Your Rights and Choices

    You have the following rights regarding your personal information:

    Access and Portability

    • Request access to your personal information
    • Receive a copy of your data in a portable format
    • Understand how your information is being used

    Correction and Updates

    • Correct inaccurate or incomplete information
    • Update your contact preferences and account settings
    • Modify consent preferences for data processing

    Deletion and Restriction

    • Request deletion of your personal information (subject to legal retention requirements)
    • Restrict processing for specific purposes
    • Object to certain types of data processing

    Marketing Communications

    • Unsubscribe from marketing emails using the unsubscribe link
    • Opt out of targeted advertising through preference settings
    • Manage communication preferences through your account settings

    How to Exercise Your Rights

    To exercise these rights, contact us using the information in the Contact section. We will respond to your request within 30 days and may require identity verification for security purposes.

  8. Data Retention

    We retain your information for as long as necessary to:

    • Provide our services and fulfill business purposes
    • Comply with legal obligations and resolve disputes
    • Maintain business records and financial documentation
    • Protect our legal rights and interests

    Retention Periods

    • Account Information: Retained while your account is active and for up to 3 years after closure
    • Marketing Data: Retained until you opt out or for up to 5 years from last interaction
    • Transaction Records: Retained for 7 years for accounting and tax purposes
    • Analytics Data: Anonymized data may be retained indefinitely for business insights

  9. International Data Transfers

    If you are located outside India, your information may be transferred to and processed in India where our servers and operations are located. We ensure appropriate safeguards for international transfers through:

    • Standard contractual clauses approved by relevant authorities
    • Adequacy decisions recognizing equivalent privacy protections
    • Your explicit consent for specific transfers
    • Other legally recognized transfer mechanisms

  10. Children's Privacy

    Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly. Parents and guardians can contact us if they believe we have inadvertently collected their child's information.

  11. Updates to This Policy

    We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational reasons. We will:

    • Post the updated policy on our website with a new effective date
    • Notify you of material changes through email or prominent website notices
    • Maintain previous versions of the policy for reference
    • Ensure continued compliance with applicable privacy laws

    Your continued use of our services after policy updates constitutes acceptance of the revised terms.

  12. Contact Information

    For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

    It's Spotlight Privacy Officer

    Address

    It's Spotlight,

    CP.67 Mall, Mohali,

    Punjab, India

    Email: privacy@itsspotlight.com
    Phone: +91 70830 70830
    Website Contact Form: Contact Us

    Data Protection Officer

    For specific privacy rights requests or data protection inquiries, you may contact our Data Protection Officer at: dpo@itsspotlight.com

    We are committed to investigating and addressing your privacy concerns promptly and will respond to your inquiries within 30 days of receipt.

Table of Contents
  1. Information We Collect
  2. How We Use Your Information
  3. Information Sharing and Disclosure
  4. Data Protection and Security
  5. AI and Predictive Analytics
  6. Cookies and Tracking Technologies
  7. Your Rights and Choices
  8. Data Retention
  9. International Data Transfers
  10. Children's Privacy
  11. Updates to This Policy
  12. Contact Information